Without rules and with a lot of vital energy.' Costumes and references The idea was to create something that would stimulate us. The forest has a special meaning to Anitta, so we brought that strength to the video's wardrobe. According to Yasmine Sterea, the Amazon was chosen to portray this theme because it is a place known worldwide as Brazilian heritage: 'We decided to take a look at the beauty of various cultures in Brazil and show some of the colors of the Amazon. The main theme of the video is the representation of the natural symbols of Brazil, seeking to show strength, courage and authenticity of the Brazilian woman. The video was released on the same day as the single on 13 October 2017. For the filming, Anitta's entire crew had to take yellow fever vaccine for prevention. Filming took place just four days before the video's release, with the image editing done in the shortest time ever in Anitta's career. The music video for 'Is That for Me' was directed by Manuel Nogueira and filmed on location in the Amazon rainforest in Manaus, Amazonas, on 9 October 2017. International radio has been playing music since the release weekend, and Anitta has revealed that she plans to travel with Alesso to perform at festivals of electronic music in other countries. The song is expected to have a wider international release than 'Will I See You'.

The singer went live for a video conference to speak with the hosts about 'Is That for Me', which gained space on TMZ Live on account of its entry into the global Spotify Top 100. On 17 October, Anitta appeared on TMZ's online news program TMZ Live. On that same day, the singer shared the stage with Alesso, performing the track at the Ultra Brasil festival for an audience of 50,000 people. At the time, the singer also performed ' Sua Cara', ' Paradinha' and 'Will I See You'. The first live performance took place on the morning show Encontro com Fátima Bernardes. The singer commented, 'You will have 24 hours with Anitta, this application's stream will be live for 24 hours.' A 24-hour live broadcast showing the backstage of the release of the track was made using Instagram's Stories feature. The song was also previewed on the Instagram pages of Anitta and clothing franchise C&A, showing behind-the-scenes footage of the music video. Promotion Īnitta planned a massive promotional campaign for the track, starting with an appearance on the Brazilian late-night television program Altas Horas where, in a video conference with Alesso, she unveiled a short preview of the track. Sahidi posted on his Instagram an image of a session between Anitta and Alesso with the caption 'Alesso is the next one'. The partnership was first signaled in September 2017 by entrepreneur John Shahidi, founder of the company Shots, known for helping build the career of Canadian singer Justin Bieber. The song was released as a single on 13 October 2017, and is part of Anitta's project entitled 'Check Mate', in which she will release a new song every month. It was written by Poo Bear together with Alesso and produced by the latter. ' Is That for Me' is a song by Swedish DJ Alesso and Brazilian singer Anitta.

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